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MERCHANDISE VENDING AGREEMENT 

(NOTE: THE FOOD VENDING AGREEMENT IS LOCATED BELOW THE MERCHANDISE AGREEMENT)

Please read carefully. This space rental agreement (the "Agreement" or "Contract") will be enforced to ensure the best possible, profitable participation for all vendors.

NOTICE: Holleroo has the right to sell all beverages. It's important to note that serving any alcoholic beverages is not allowed during the event. Not complying with this rule may lead to immediate removal from the premises. Thank you for your cooperation.

Space Rental Fees

The space rental fee for a merchandise booth will be based on a flat fee of $100. No percentage of sales will be required.

Reasons for Immediate Removal and Ban from any/all future Happy Holler Project events:

1. Selling unauthorized items.

2. Driving on-site without an escort.

3. Leaving litter and/or food debris in and around the booth.

4. Contaminating recycling or composting bins or dumpsters with landfill trash.

5. Disposing of greywater anywhere other than a greywater tank.

6. Theft or deception, by selling products not approved by Holleroo.

These actions shall be considered a material breach in which case the vendor will lose the right to their assigned space and will be escorted off the event site. The vendor may be subject to additional fees.

Hours of Operation

May 17, 2025, 10:00 am -10:00 pm

Times are subject to change.

Space Assignments

Vendor spaces will be assigned upon arrival.  Holleroo has complete control of event diagrams and space assignments. Holleroo reserves the right to make modifications to event diagrams that are believed to be accurate but only warranted to be approximate. Holleroo reserves the right to assign space in such a manner as it deems appropriate.

No Roving Vending

Vendors may not perform sales outside of their assigned space.

Authorizing Agent

The vendor will have an appointed agent or agents with full authority to represent the vendor in its business with Holleroo. This Agreement shall bind the respective parties and their representatives. The vendor may not assign its rights or delegate its duties without the prior written consent of Holleroo.

Assignment, Subletting of Event Space

The vendor shall not assign, sublet, or share the event space allotted without the knowledge and written consent of Holleroo. No products, parts, accessories, or other goods, souvenirs, catalogs, etc. bearing names or other forms of advertising other than that of vendor may be displayed. No firm or organization that was not assigned an event space will be permitted to solicit business within the event areas.

Load In & Load Out

Pre-event e-mail correspondence related to logistical details and setup will come the week of the event from the Holleroo Vendor Coordinator. The load-in will be on Saturday, May 17th 2025 at 10am.  Further details will be provided at a date closer to the show. 

Load out may commence not before 7pm on Saturday, May 17th, 2025 following the show. Vendors must receive load out clearance from the Vendor Coordinator.  The Load out must be completed by Saturday at 10pm.

There may be no vehicle movement after gates open, during the show, or until all patrons have left the concert premises.

Staff Credentials

The vendor will receive up to three credentials per location for entry to the front of the house for working personnel. All working passes received are for legitimate working personnel only. Misuses, resale, or gifting is strictly prohibited and will be considered a material breach. The vendor will lose the right to their assigned space, will forfeit all fees, will be escorted off the site, and will be subject to a fine.

Support Vehicle Parking

Please list the exact dimensions and details of support trucks and trailers below, in the application. The more specific the information provided, the more likely the vendor will be able to park in reasonable proximity to operations. All other vehicles must be parked in the main parking lot. If the vendor does not provide accurate information, there will NOT be space provided for that vehicle. No space is guaranteed. No personal parking will be available.

Security

General roving park security will be provided throughout the event site. 

Ordinances

Fire regulations, health, and other applicable ordinances must be observed. It is solely the vendor’s responsibility to comply with all applicable fire, health, and other codes and ensure that they are observed. The vendor must also comply with all requirements imposed by Holleroo.

Vendors are required to have a fire retardant tent and fire extinguisher with a current inspection tag.

Use of Space

Holleroo reserves the right to restrict exhibits because of safety, noise, method of operation, materials, or for any exhibit that, in the opinion of Holleroo, may detract from the general character of the event as a whole. All equipment and heavy machinery must be approved in advance by Holleroo staff. Holleroo reserves the right to prohibit any equipment that is deemed unsafe or appears unreasonable in Holleroo ’s judgment. Any demonstration or activity that causes annoyance to neighboring vendors such as flashing lights, noise, or resulting in the obstruction of walk space in the front or back of the booth will not be permitted.

Electricity | Generators

Electricity will NOT be provided for merchandise vendors. In some locations, facility power is limited and electricity may be supplied to vendors generators with reasonable noise production. Please contact the Vendor Coordinator at  Hollerfest24@gmail.comwith any questions or concerns.

Signage

Vendors are responsible for their own signage. Holleroo reserves the right to prohibit the display of any article that is not keeping in the nature and character of the event. The vendor must submit a photo of the display area, cart, or booth intended for use during the event with this application. Please e-mail a photo of your display to: Hollerfest24@gmail.com

Sale of Product 

The vendor is responsible for all cash/credit card transactions, and personal cash needs. There will not be an ATM on site.

Liability

Neither HHP ‘25, L.L.C., the City of Knoxville, nor their respective parents, subsidiaries, contractors, directors, officers, managers, members, employees, affiliates, licensees, designees, representatives, and corporate sponsors (collectively, the “Holleroo Indemnified Parties”) will be responsible for any injury, loss nor damage that may occur to vendor’s employees, agents, contractors, representatives, or property from any cause whatsoever. It is vendor’s responsibility to protect machinery, perishables, and exhibits so that no injury will result to the public visitors, guests, or persons, or property. If the property does not appear to be properly maintained upon inspection by Holleroo, it will be promptly withdrawn from the event site. All property of the vendor, including foodstuffs and other perishables is understood to remain in the vendor's care, custody, and control in transit to, from, or within the confines of the event area is subject to the Agreement.

Vendor, on signing the Agreement expressly releases, holds, keeps, save harmless and indemnifies the HHP ‘25, L.L.C. indemnified parties, named organizations and committees, and individuals from all claims for such a loss, damage, or injury. The vendor shall further release, hold, keep, save harmless, and indemnify the Holleroo Indemnified Parties from all claims, damages, losses, expenses, or injuries that result from the acts or omissions of the vendor, its employees, and/or contractors.

Insurance

Vendor must obtain, carry, and keep in full force and effect appropriate insurance, including but not limited to (a) general liability insurance with limits of $1,000,000 per occurrence and $1,000,000 in the aggregate, (b) automobile liability coverage in the amount of $1,000,000 for owned or non-owned vehicles, and (c) either (i) workers compensation coverage or, (ii) if it has no coverage, then (1) proof of any waiver required by applicable law by each employee of vendor regarding the absence of workers compensation coverage and (2) Vendor hereby agrees to indemnify the Hollerboo Indemnified Parties for all liability to the Hollerboo Indemnified Parties arising from the absence of such coverage. All such insurance policies must be issued by a qualified A- VII or better carrier as rated by A.M. Best, Inc. Vendor must provide Hollerboo with certificates evidencing all such insurance no later than one week prior to the date of the Festival. E-Mail copy to Hollerfest24@gmail.com and such certificates must list the Hollerboo Indemnified Parties as additional insureds.

Force Majeure

The Festival will be held at an outdoor venue, and therefore the holding of the Festival depends upon fair weather and appropriate governmental authorizations. Accordingly, Holleroo’S obligations under this Agreement shall be excused by acts of God such as fires, storms, lightning, floods, confiscations or restraints of governmental (civil or military), strikes or labor disputes, civil disturbances, or any other cause (including the threat of any of the foregoing), that is not within the reasonable control of Holleroo or not otherwise due to any negligence or willful misconduct of Holleroo up (each of the foregoing, a “Force Majeure Event”). In case of cancellation of the Festival or unavailability of space at the Festival sufficient for the vendor’s purposes due to a Force Majeure Event prior to the Festival beginning, the vendor’s sole remedy will be to receive a refund from Holleroo of all amounts paid by vendor to Holleroo as of the date the decision to cancel the Festival is made or the date Holleroo notifies vendor that space will not be available due to a Force Majeure Event (in either case, the “Determination Date”), in both cases less any expenses already incurred by Holleroo in preparation for the Festival allocable to the booth assigned to vendor, which Holleroo agrees to pay to vendor within ten business days after the Determination Date. After the Festival has begun, any fees paid by or assessed against vendor will not be reimbursed to the vendor and the vendor assumes the risk of such fees if the Festival should be canceled due to a Force Majeure Event during the Festival.

Governing Law

This agreement shall in all respects be governed by the law of the State of Tennessee.

Binding

By submitting this Agreement, the vendor acknowledges that all the terms of this Agreement shall be deemed binding onto vendor.

Rules and Regulations

If the vendor does not follow the terms of this Agreement, set by HHP ‘25, L.L.C., this contract may be terminated. In the event of a default by the vendor, the vendor shall forfeit as liquidated damages the amount paid by the vendor for the event space, regardless of whether Holleroo, and HHP ‘25 L.L.C. enters a further lease for the event space involved.

FOOD VENDING AGREEMENT

Please read carefully. This space rental agreement (the "Agreement" or "Contract") will be enforced to ensure the best possible, profitable participation for all vendors

NOTICE: The Holleroo, Inc. (Holleroo) has the right to sell all beverages. It's important to note that serving any alcoholic beverages is not allowed during the event. Not complying with this rule may lead to immediate removal from the premises. Thank you for your cooperation.

Space Rental Fees

The space rental fee for a food booth will be based on a flat fee of $200. No percentage of sales will be required.

Reasons for Immediate REMOVAL:

1. Disposing of any oils, coals, or gray water (these must be taken off the premises and disposed of safely by the Vendor).

2. Not checking out with a Hollerboo Vendor coordinator the evening after the final show day.

3. Driving on-site without an escort.

4. Leaving litter and/or food debris in and around the booth.

5. Cancellation by Vendor more than a week after being accepted to participate.

6. Contaminating recycling or composting bins or dumpsters with landfill trash.

7. Theft or deception, by selling products not approved by Hollerboo
   

These actions shall be considered a material breach, in which case the Vendor will lose the right to their assigned space and will be escorted off the event site. The Vendor may be subject to additional fees.

Hours of Operation

Saturday, April 12, 11am-10pm

Times are subject to change.

Space Assignments

Holleroo has complete control of event diagrams and space assignments. Holleroo reserves the right to make modifications to Event diagrams that are believed to be accurate but only warranted to be approximate. Holleroo reserves the right to assign space in such a manner as it deems appropriate.

No Roving Vending

Vendors may not perform sales outside of their assigned space.

Authorizing Agent

The vendor will have an appointed agent or agents with full authority to represent Vendor in its business with Holleroo. This Agreement shall bind the respective parties and their representatives. The vendor may not assign its rights or delegate its duties without the prior written consent of Holleroo.

Assignment, Subletting of Event Space

The vendor shall not assign, sublet, or share the event space allotted without the knowledge and written consent of Holleroo. No products, parts, accessories, or other goods, souvenirs, catalogs, etc. bearing names or other forms of advertising other than that of Vendor may be displayed. No firm or organization that was not assigned an event space will be permitted to solicit business within the Event areas. No non-food merchandise is to be sold unless approved by both Hollerboo and the Parties.

Load In & Load Out

Pre-event e-mail correspondence related to logistical details and setup will come the week of the event from the Vendor Coordinator at Hollerfest24@gmail.com. The load-in will be on Saturday, October 26, 2024 at 10am.  Further details will be provided at a date closer to the show. 

Load-out may commence not before 7 p.m. on Saturday, October 26, 2024, following the show. Vendors must receive load-out clearance from the Vendor Coordinator.  The Loadout must be completed by Sunday at noon.

No vehicle movement two (2) hours before the show, during the show, or until all patrons have left the concert premises.

Staff Credentials

The vendor will receive up to five credentials per location for entry to the front of the house for working personnel. All working passes received are for legitimate working personnel only. Misuses, resale, or gifting is strictly prohibited and will be considered a material breach. The vendor will lose the right to their assigned space, will forfeit all fees, will be escorted off the site, and will be subject to a fine.

Support Vehicle Parking

Please list the exact dimensions and details of support trucks and trailers below, in the application. The more specific the information provided, the more likely the Vendor will be able to park in reasonable proximity to operations. All other vehicles must be parked in the main parking lot. If the Vendor does not provide accurate information, there will NOT be space provided for that vehicle. No space is guaranteed. No personal parking will be available.

Security

General roving park security will be provided throughout the event site. Should the Vendor require dedicated spot security, said security shall be subject to festival and Hollerboo approval and will be the Vendor's responsibility.

Ordinances

Fire regulations, health, and other applicable ordinances must be observed. It is solely the Vendor’s responsibility to comply with all applicable fire, health, and other codes and ensure that they are observed. The vendor must also comply with all requirements imposed by Hollerboo.

Vendors are required to have a fire retardant tent and fire extinguisher with a current inspection tag.

Health Permit

The Vendor must follow all state, city, and county health code provisions. Vendors are required to pay any Health Department related fees. If Vendor has an existing local health permit, please send a copy with the application.

Use of Space

Holleroo reserves the right to restrict exhibits because of safety, noise, method of operation, materials, or for any exhibit that, in the opinion of Holleroo, may detract from the general character of the event as a whole. All equipment and heavy machinery must be approved in advance by Holleroo staff. Holleroo reserves the right to prohibit any equipment that is deemed unsafe or appears unreasonable in Holleroo ’s judgment. Any demonstration or activity that causes annoyance to neighboring Vendors such as flashing lights, noise, or resulting in the obstruction of walk space in the front or back of the booth will not be permitted.

Electricity | Generators

Electricity is limited at Holleroo. Electrical supply is not guaranteed and Vendors are expected to be powered by their own generators. All generators must meet Holleroo guidelines and be approved by the Holleroo vendor coordinator in advance. If approved, the Vendor must provide extension cords and cable covers for cords lying in walkways and all areas utilized by the public. Generators must be quiet to respect Holleroo Vendors & attendees. Generators causing disruption or complaints will not be permitted. Please contact Hollerfest24@gmail.com if you have any questions or concerns.

Signage

Food Trucks are responsible for their own signage. Holleroo reserves the right to prohibit the display of any article that is not keeping in the nature and character of the event. The Vendor must submit a photo of the display area, cart, or booth intended for use during the event with this application. Please submit photos to: Hollerfest24@gmail.com

Sale of Product 

The Vendor is responsible for all cash/credit card transactions, sales tax, and personal cash needs.  There will not be an ATM on site.

Menu Conflicts 

Holleroo makes no claims nor intends to offer any Vendor exclusivity on any item. Holleroo will contract with Vendors based on what is best for the event. Only items with the written consent of Holleroo can be sold.

Liability

Neither Hollerboo, INC., the City of Knoxville, nor their respective parents, subsidiaries, contractors, directors, officers, managers, members, employees, affiliates, licensees, designees, representatives, and corporate sponsors (collectively, the “Hollerboo Indemnified Parties”) will be responsible for any injury, loss nor damage that may occur to Vendor’s employees, agents, contractors, representatives, or property from any cause whatsoever. It is Vendor’s responsibility to protect machinery, perishables, and exhibits so that no injury will result to the public visitors, guests, or persons, or property. If the property does not appear to be properly maintained upon inspection by Hollerboo, it will be promptly withdrawn from the Event site. All property of the Vendor, including foodstuffs and other perishables is understood to remain in the Vendor's care, custody, and control in transit to, from, or within the confines of the Event area is subject to the Agreement.

Vendor, on signing the Agreement expressly releases, holds, keeps, save harmless and indemnifies Hollerboo, INC. indemnified parties, named organizations and committees, and individuals from all claims for such a loss, damage, or injury. The Vendor shall further release, hold, keep, save harmless, and indemnify Hollerboo Indemnified Parties from all claims, damages, losses, expenses, or injuries that result from the acts or omissions of the Vendor, its employees, and/or contractors.

Insurance

Vendor must obtain, carry, and keep in full force and effect appropriate insurance, including but not limited to (a) general liability insurance with limits of $1,000,000 per occurrence and $1,000,000 in the aggregate, (b) automobile liability coverage in the amount of $1,000,000 for owned or non-owned vehicles, and (c) either (i) workers compensation coverage or, (ii) if it has no coverage, then (1) proof of any waiver required by applicable law by each employee of Vendor regarding the absence of workers compensation coverage and (2) Vendor hereby agrees to indemnify the Hollerboo Indemnified Parties for all liability to the Hollerboo Indemnified Parties arising from the absence of such coverage. All such insurance policies must be issued by a qualified A- VII or better carrier as rated by A.M. Best, Inc. Vendor must provide Hollerboo with certificates evidencing all such insurance no later than one week prior to the date of the Festival. E-Mail copy to Hollerfest24@gmail.com and such certificates must list the Hollerboo Indemnified Parties as additional insureds.

Force Majeure

The Festival will be held at an outdoor venue, and therefore the holding of the Festival depends upon fair weather and appropriate governmental authorizations. Accordingly, Hollerboo’S obligations under this Agreement shall be excused by acts of God such as fires, storms, lightning, floods, confiscations or restraints of governmental (civil or military), strikes or labor disputes, civil disturbances, or any other cause (including the threat of any of the foregoing), that is not within the reasonable control of Hollerboo or not otherwise due to any negligence or willful misconduct of Hollerboo up (each of the foregoing, a “Force Majeure Event”). In case of cancellation of the Festival or unavailability of space at the Festival sufficient for the Vendor’s purposes due to a Force Majeure Event prior to the Festival beginning, the Vendor’s sole remedy will be to receive a refund from Hollerboo of all amounts paid by Vendor to Hollerboo as of the date the decision to cancel the Festival is made or the date Hollerboo notifies Vendor that space will not be available due to a Force Majeure Event (in either case, the “Determination Date”), in both cases less any expenses already incurred by Hollerboo in preparation for the Festival allocable to the booth assigned to Vendor, which Hollerboo agrees to pay to Vendor within ten business days after the Determination Date. After the Festival has begun, any fees paid by or assessed against Vendor will not be reimbursed to the Vendor and the Vendor assumes the risk of such fees if the Festival should be canceled due to a Force Majeure Event during the Festival.

Governing Law

This agreement shall in all respects be governed by the law of the State of TENNESSEE.

Binding

By submitting this Agreement, the Vendor acknowledges that all the terms of this Agreement shall be deemed binding onto the Vendor.

Rules and Regulations

If the Vendor does not follow the terms of this Agreement, set by Hollerboo, INC., this contract may be terminated. In the event of a default by the Vendor, the Vendor shall forfeit as liquidated damages the amount paid by the Vendor for the event space, regardless of whether Hollerboo, INC. enters a further lease for the event space involved.